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Welcome coffee lovers, gunslingers, and all around badass individuals! Today we’re going to dive into the intriguing world of Black Rifle Coffee, the best damn coffee company out there (if we do say so ourselves). If you’re not familiar with Black Rifle, you’re in for a real treat. Not only do they make some of the most delicious coffee on the planet, but they also have some pretty killer values and a unique backstory that sets them apart from the rest of the coffee world. So grab a cup of your favorite brew and let’s get started!
Origins of Black Rifle Coffee
Black Rifle Coffee was founded by a group of vets who had served in Iraq and Afghanistan. They were tired of the weak, watery coffee that was served in the military and decided that when they got home, they were going to make sure that never happened again. The company started as a small online store and quickly gained popularity among coffee lovers and gun enthusiasts alike.
Early years and growth
In the early years, Black Rifle Coffee was just a small group of friends roasting coffee in their garage. They quickly realized that they were onto something and decided to take the company to the next level. They started to invest in better equipment and hired more people to help with the growing demand. Before long, they were shipping coffee all over the country and building a loyal fan base.
Inspiration for the name “Black Rifle”
The name “Black Rifle” is a nod to the AR-15 rifle, which is a popular choice among gun enthusiasts. The founders wanted to pay homage to the weapon that they had used while serving in the military and the name just stuck. Plus, it sounds pretty damn cool if you ask us.
The Company’s Philosophy and Values
One of the things that sets Black Rifle Coffee apart from other coffee companies is their commitment to supporting the military and veterans. The founders are all veterans themselves and they understand the sacrifices that service members make for our country. That’s why they donate a portion of their profits to organizations that support veterans and their families.
In addition to supporting the military, Black Rifle Coffee is also committed to making the best damn coffee possible. They source their beans from all over the world and only use the highest quality beans. They also pay attention to sustainability and make sure that the farmers who grow the beans are treated fairly.
Finally, Black Rifle Coffee is all about building a community. They host events and sponsor competitions to bring people together and have a good time. They also give back to the community by supporting local organizations and charities.
Product Offerings
Black Rifle Coffee offers a wide variety of coffee blends and roasts to suit every palate. From light and fruity to dark and smoky, they have something for everyone. They also offer a variety of merchandise and accessories, such as mugs, t-shirts, and hats. If you’re feeling fancy, they even offer custom blends where you can create your own unique blend of coffee.
Controversies and Criticisms
Now, I know what you’re thinking: “But wait, I’ve heard some things about Black Rifle Coffee being controversial.” Well, you’re not wrong. Because of their association with firearms, some people have criticized the company for being too political. But let’s be real here, coffee and guns are both American staples. And what’s more American than loving both at the same time?
The company has also faced criticism for their support of certain political candidates and causes. But again, this is a company founded by veterans who want to give back to the community and support causes they believe in. And let’s be real, everyone is entitled to their own opinion
Expansion and Growth
As the popularity of Black Rifle Coffee continues to grow, the company has expanded its distribution and retail partnerships. You can now find their coffee in stores and online all over the country, as well as internationally. They have also expanded their product offerings, introducing new blends and roasts, as well as additional merchandise and accessories.
In conclusion, Black Rifle Coffee is more than just a coffee company, it’s a lifestyle. Their commitment to supporting the military, sustainability, and community, paired with their delicious coffee and badass attitude, makes them stand out in the coffee world. And let’s be real, who doesn’t love a good cup of coffee and the smell of gunpowder in the morning? So next time you’re looking for a new coffee to try, give Black Rifle Coffee a shot, and you won’t be disappointed. And if you’re not into coffee, that’s okay too, no judgement here, but you’re missing out.
