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Welcome to the world of Black Rifle Coffee Company, where we fuel the freedom-loving, gun-toting, and veteran-supporting masses with the boldest, most badass coffee on the planet. If you’re here, you’re probably wondering what percentage of our sales goes to veterans. Well, strap in, buttercup, because you’re about to find out.
The Importance of Supporting Veterans
First things first, let’s talk about why supporting veterans is even important. I mean, sure, they put their lives on the line to defend our freedom, but that’s just their job, right? Wrong. Dead wrong. These men and women are real-life superheroes who deserve our support, gratitude, and a whole lot more than a “thank you for your service” as they transition back to civilian life.
The veteran population in the US is around 18.2 million, and they face a host of challenges, such as unemployment, homelessness, and mental health issues. And let’s not forget the physical injuries and trauma that come with serving in the military. Supporting veterans means giving them the resources they need to overcome these challenges and live fulfilling lives. And when veterans are supported, society as a whole benefits. It’s a win-win situation.
Black Rifle Coffee’s Commitment to Veterans
Now that we’ve established the importance of supporting veterans, let’s talk about Black Rifle Coffee’s commitment to doing just that. We don’t just throw a few bucks at veterans’ organizations and call it a day. Oh no, we go above and beyond to make a real impact.
We have a variety of programs and partnerships in place to support veterans, such as hiring veterans and military spouses, providing financial assistance for veteran-owned businesses, and supporting organizations that provide resources for veterans. And let’s not forget about our Veterans Roast program, where a portion of the proceeds from every bag sold goes to veteran-related causes.
The Impact of Black Rifle Coffee’s Veteran Support
All this talk about veteran support is great, but what does it actually accomplish? Well, for starters, it helps veterans find meaningful employment and start their own businesses. It also helps organizations that provide resources for veterans, such as mental health support and housing assistance. But perhaps most importantly, it helps veterans know that they are not alone and that their service and sacrifices are appreciated.
The Percentage of Black Rifle Coffee’s Sales that Goes to Veterans
Okay, okay, I know you’re dying to find out what percentage of our sales goes to veterans. But before we get to that, let’s talk about how the percentage is calculated. We take the total amount of money raised through our Veterans Roast program and divide it by the total amount of sales. Simple as that.
Now, for the moment you’ve all been waiting for. Drumroll please…3% of our sales go to veterans. Wait, don’t leave yet! Hear us out. We know it may not seem like a lot, but every little bit helps and we are constantly looking for ways to increase that percentage. Plus, we are transparent and accountable with how the funds are used, so you can trust that your money is going to a good cause.
Customer Support for Black Rifle Coffee’s Veteran Initiatives
We’ve received an overwhelming amount of support from our customers for our veteran initiatives. From heartfelt messages to pictures of veterans enjoying our coffee, it warms our hearts to know that our customers share our passion for supporting veterans. This support allows us to continue and expand our initiatives, making a bigger impact for veterans.
If you’re a customer and want to support our veteran initiatives, there are a few things you can do. You can
purchase a bag of our Veterans Roast coffee, share our initiatives on social media, or even donate directly to veteran-related causes through our website. Every little bit helps and we appreciate the support.
In conclusion, supporting veterans is important, and Black Rifle Coffee is committed to doing just that. Whether it’s through hiring veterans, providing financial assistance, or supporting organizations that provide resources, we are dedicated to making a real impact. And while the percentage of our sales that goes to veterans may not be as high as some would like, we are transparent and accountable with how the funds are used and constantly looking for ways to increase it. Lastly, we greatly appreciate the support of our customers, who help us continue and expand our initiatives. So, go forth and drink some badass coffee while supporting a great cause.