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Hello coffee lovers, have you ever wondered if Black Rifle Coffee is actually better than Starbucks? Well, wonder no more, because I, your resident coffee aficionado, have done the research and am here to spill the beans (no pun intended).
History and Background:
Let’s start with a little history lesson. Black Rifle Coffee was founded by a group of veterans who wanted to create a premium coffee brand that reflected their love for guns and country. Meanwhile, Starbucks was founded by a guy named Howard Schultz who just really liked the Italian culture and thought it would be a cool idea to sell overpriced coffee with Italian names. So, there’s that.
Quality of Coffee Beans:
When it comes to the quality of coffee beans, both Black Rifle Coffee and Starbucks claim to use only the best. But let’s dig a little deeper. Black Rifle Coffee sources their beans from small farms all over the world, and they have a strict no-BS policy when it comes to their beans. They only use Arabica beans and they only buy from farms that they have personally visited and vetted. On the other hand, Starbucks is known to use a blend of Arabica and Robusta beans, and they have been criticized for their lack of transparency when it comes to sourcing. They also have been known to change their blends and beans over the years.
Taste and Flavor:
Now, let’s get to the good stuff – the taste and flavor of the coffee. In my humble opinion, Black Rifle Coffee’s coffee is like a patriotic kick in the face. It’s bold, it’s strong, and it’s definitely not for the faint of heart. It’s the coffee equivalent of a bald eagle flying over Mount Rushmore while the national anthem plays in the background. On the other hand, Starbucks coffee is like a warm hug from your grandma. It’s comforting, it’s familiar, but it’s also a little bland.
Brand Image and Customer Base:
When it comes to brand image and customer base, Black Rifle Coffee caters to the “Merica-loving, gun-toting, freedom-fighting crowd. They have a strong online presence and a loyal customer base. Starbucks, on the other hand, caters to the “I need my caffeine fix and I need it now” crowd. They have a more mainstream customer base and a strong physical presence with locations all over the world.
Social and Political Views:
When it comes to social and political views, Black Rifle Coffee is known for their pro-gun and pro-military stance. They have also been vocal about their support for law enforcement and first responders. Starbucks, on the other hand, has been known for their progressive views, and they have been vocal about their support for things like LGBTQ+ rights and environmental sustainability.
In conclusion, it all comes down to personal preference. If you’re looking for a coffee that packs a punch and makes you feel like a true patriot, Black Rifle Coffee is the way to go. But if you’re looking for a comforting, familiar taste and don’t mind paying a little extra, Starbucks is the way to go. And if you’re like me and can’t make up your mind, just buy both and mix them together. That way, you get the best of both worlds.