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Welcome to the world of coffee snobs, where the only thing stronger than our coffee game is our love for veterans. And when it comes to veteran-owned coffee companies, Black Rifle Coffee takes the cake (or should we say, takes the cup). But you might be wondering, just how much of that delicious, life-giving liquid is actually going towards supporting our veterans? Well, grab a cup of BRCC (that’s Black Rifle Coffee Company, for all you newbies) and let’s dive in.
First things first, for those of you who have been living under a rock (or just not in the coffee world), Black Rifle Coffee is a veteran-owned and operated coffee company that prides itself on its mission to support veterans. But as much as we love our BRCC, we can’t help but wonder: just how much of that money we’re spending on our daily dose of caffeine is actually going towards supporting our veterans?
History of Black Rifle Coffee
Black Rifle Coffee was founded by a group of veterans who wanted to create a company that not only produced kickass coffee, but also gave back to the veteran community. Since day one, supporting veterans has been a core part of BRCC’s mission. These guys didn’t just want to make a quick buck off of veterans’ love for coffee, they wanted to truly make a difference.
How Black Rifle Coffee supports veterans
So, just how does BRCC support veterans? Well, for starters, they make it a priority to hire veterans and actively seek out veteran-owned businesses to partner with. But that’s just the tip of the iceberg. BRCC also donates a portion of their profits to veterans’ organizations and regularly hosts events to raise money for veterans’ causes. Some of the organizations they’ve supported include The Green Beret Foundation, The Navy SEAL Foundation, and The Ranger Assistance Foundation.
The impact of Black Rifle Coffee’s veteran support efforts
But what does all of this actually add up to in terms of impact? Well, let’s just say these guys don’t mess around. To date, Black Rifle Coffee has hired over 100 veterans and donated over $1 million to veterans’ organizations. And let’s not forget the countless events they’ve hosted to raise money and awareness for veterans’ causes. But don’t just take our word for it, listen to what some of the veterans who have been impacted by BRCC’s efforts have to say:
“The support I’ve received from Black Rifle Coffee has been invaluable. From the job opportunities to the donations to veterans’ organizations, they truly go above and beyond to make a difference in the lives of veterans.” – John, Army veteran
“I can’t express enough how much Black Rifle Coffee’s support has meant to me and my family. They’re not just talk, they truly walk the walk when it comes to supporting veterans.” – Sarah, Air Force veteran
Transparency in Black Rifle Coffee’s veteran support efforts
One thing we love about BRCC is their transparency when it comes to their veteran support efforts. These guys don’t just talk the talk, they also show their impact with regular updates on their website and social media. And let’s be real, in today’s world, it’s not enough for a company to just say they support veterans. BRCC is proving their commitment by being open and transparent about their efforts.
Criticisms of Black Rifle Coffee’s veteran support efforts
Now, we know there are always going to be naysayers. Some people argue that BRCC is using veteran support as a marketing ploy. But let’s be real, does it really matter what their motivation is as
long as they are making a difference in the lives of veterans? Plus, let’s be honest, if a company has to use veteran support as a marketing ploy, they probably aren’t doing much to actually support veterans in the first place. BRCC is the real deal.
In the end, it’s clear that Black Rifle Coffee is more than just a coffee company. They are a company that truly walks the walk when it comes to supporting veterans. And let’s be real, as coffee snobs, we’ll take a delicious cup of coffee that also supports a good cause any day. So, raise your cup of BRCC and cheers to veterans and their service. And let’s make sure to support companies like Black Rifle Coffee that are making a difference in the lives of our veterans.